American Express
Rewards Unrivalled

Problem: In a time when the big four banks of Australia were devaluing their rewards points, American Express had a unique opportunity to show how valuable theirs were at a time when brand consideration was dropping.

Insight: No one understands the real value of rewards points.

Strategy: Show the value of rewards points from Amex relative to those of the competition. In doing so, boost brand consideration within the credit card sector.

Idea: Rewards Unrivalled - take a journey from Sydney to LA purely on rewards points to see how far you’ll get with American Express, and how you <won’t> get with other rewards points.

Results: Rewards Unrivalled was a 360 degree campaign developed to increase brand consideration, and it did so by a whopping 7% in a single year against some of Australia’s biggest brands.